How To Apply Circular Economy To Your Brand
The product director of Finisterre shares the brand’s circular strategy
5 min readFeb 9, 2022
We take, make and dispose. We like everything to be out of the box, quality still being associated with newness. A stain on a shirt means a new shirt, the old one being tossed in the rubbish. We keep going in a straight line. But until when?
